The answer would appear to skew toward the previous.
Lexmark has not already been a top-tier inkjet producer, so its inkjet company was particularly vulnerable to market shifts toward laser technology-at minimum in accordance with various other printer companies.
Lexmark's Marty CanningA thirty days ago, Lexmark revealed it absolutely was phasing down its consumer and SOHO inkjet companies, and on Tuesday the business announced it was cancelling its fledgling business inkjet range too.
I talked Wednesday to a very busy Marty Canning, Lexmark exec vice-president and president of Imaging possibilities and Services, as to what tomorrow held for Lexmark's inkjet customers and why Lexmark is still bullish on laser printers.
Lexmark Commits to Its Very Own Inkjet Customers. What About Dell's?
What can Lexmark people anticipate third statement? Canning stated that while Lexmark won't make new inkjets, it isn't leaving its existing inkjet customers.
"We're going to consistently give you the customers most of the products, assistance, upkeep, and tech support team, " Canning stated. "Nothing can change. it is maybe not our objective at all to cut quick the value our customers have actually bought from us." He confirmed that people can expect support through their particular warranty and "most likely well beyond, " but he wouldn't elaborate further.
Canning declined to comment on how Lexmark's announcement would impact its relationship with Dell, which sources inkjet printer technology from Lexmark. We have a Dell V725w inkjet multifunction sitting inside our examination lab today, and its own Lexmark genetics are clear. What is going to eventually help for the printer?
Longer Live the Laser
Lexmark C748de color laser printerMeanwhile, Lexmark's laser company is doing perfectly. Despite the hard economic system in Lexmark's two main markets, the U.S. and Europe, Canning stated the laser company is growing, in both hardware acquisitions and products use.
Could be the mass migration to on the web hurting Lexmark's printer business? Apparently not: "whenever things go surfing, there’s more to print, " Canning stated. "we've some activity around mobile publishing, cloud publishing, print everywhere, printing and launch, and was able printing services. While things tend to be moving on line, the amount is increasing content."
It's not just Lexmark that thinks ditching inkjet production tends to make sound business sense (at the least, for Lexmark).
Once I uploaded my story on Lexmark hammering the final nail in its very own inkjet coffin, the initial feedback I got ended up being from a company analyst whom believed Lexmark was making the best choice. The upward jump in Lexmark's stock pricing is another good indicator, at the very least of exactly how stockholders feel.
Lexmark Genesis color inkjet multifunction printerBut do some of those individuals really own a Lexmark inkjet printer?
Canning's emphatic reassurances aside, it offers becoming a bummer to know that your particular printer's future is finite. If it's any consolation, I evaluated several of Lexmark's later, higher-end SOHO and business inkjets, plus they appear really worth keeping until that bitter end.